To actively promote and support the philosophy that good play helps build good minds.
We carry out our mission through:
- quality products created by key manufacturers who understand the value of play in a child’s development;
- customer service by trained, knowledgeable staff that focuses on the needs of the individual;
- a store environment that is safe and clean and accommodates our customers’ needs.
Who we are:
- We’re an important resource for families, educators, and friends of children.
- We’re providers of unique gifts and toys that support a child’s healthy growth and development as well as their and sense of fun.
- We’re knowledgeable about our products’ age appropriateness, skill development, and contribution to growthful play.
- We’re part of a larger specialty toy store industry and we work hard to stay abreast of the best this industry has to offer.
- We’re believers. We believe that the future belongs to our children and that we have a responsibility to them.
- We believe there’s a kid that exists in all of us, no matter what age. We definitely support that, too.